Selin, originally from Istanbul and born in 1986, completed her undergraduate studies in Public Relations and Promotion at Kadir Has University, Faculty of Communication, in 2009. She then pursued a master’s degree in Human Resources Management, specializing in Learning and Development, at Bahçeşehir University Institute of Social Sciences. Since 2011, she has been immersed in the world of wine, contributing to brand communication and learning initiatives at Barbare and Yazgan wineries. Her academic journey continues with WSET wine certifications. In 2016, following her R&D project VitiVR: Viticulture Training in Virtual Reality at Bahçeşehir University, she joined the same institution as a lecturer. Deeply engaged in the intersection of innovation and education, she explores the use of emerging technologies in wine training. Selin has also served as a jury member and moderator at prestigious wine competitions including the Turkish Wine Challenge, Concours International de Lyon, Frankfurt International Trophy, and Women’s International Trophy.